The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $16.95
Offer: $11.53
|
Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
ListPrice: $25.00
Offer: $16.50
|
Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini
Manufacturer: Collins Business
ListPrice: $17.95
Offer: $12.21
|
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $20.75
|
Built to Last: Successful Habits of Visionary Companies
Author: Jim Collins
Manufacturer: Collins Business
ListPrice: $27.50
Offer: $18.15
|
Crossing the Chasm
Author: Geoffrey A. Moore
Manufacturer: Collins Business
ListPrice: $17.95
Offer: $12.21
|
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Author: Michael E. Porter
Manufacturer: Free Press
ListPrice: $40.00
Offer: $26.40
|
The Innovator's Solution: Creating and Sustaining Successful Growth
Author: Clayton M. Christensen
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
|
Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
Manufacturer: Portfolio Hardcover
ListPrice: $20.95
Offer: $14.25
|
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
Author: Clayton M. Christensen
Manufacturer: Collins Business
ListPrice: $17.95
Offer: $12.21
|
Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
Manufacturer: Business Plus
ListPrice: $22.95
Offer: $15.61
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $24.95
Offer: $16.47
|
Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Vintage
ListPrice: $24.95
Offer: $16.47
|
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
ListPrice: $15.95
Offer: $10.85
|
Competitive Advantage: Creating and Sustaining Superior Performance
Author: Michael E. Porter
Manufacturer: Free Press
ListPrice: $37.50
Offer: $24.75
|
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
ListPrice: $39.99
Offer: $26.39
|
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
|
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $18.95
Offer: $12.89
|
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Author: Michael Treacy
Manufacturer: Basic Books
ListPrice: $15.00
Offer: $10.20
|
Confessions of an Advertising Man
Author: David Ogilvy
Manufacturer: Southbank Publishing
ListPrice: $17.00
Offer: $11.56
|
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Author: Scott Bedbury
Manufacturer: Penguin (Non-Classics)
ListPrice: $16.00
Offer: $10.88
|
Veeck--As In Wreck: The Autobiography of Bill Veeck
Author: Bill Veeck
Manufacturer: University Of Chicago Press
ListPrice: $18.00
Offer: $12.24
|
Delivering Quality Service
Author: Valarie A. Zeithaml
Manufacturer: Free Press
ListPrice: $36.00
Offer: $23.76
|
Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $26.95
Offer: $17.79
|
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Author: James C. Anderson
Manufacturer: Harvard Business School Press
ListPrice: $35.00
Offer: $25.55
|
The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
Author: Paul Wiefels
Manufacturer: Collins Business
ListPrice: $24.95
Offer: $16.47
|
Marketing Warfare
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $16.95
|
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Author: Nirmalya Kumar
Manufacturer: Harvard Business School Press
ListPrice: $35.00
Offer: $23.10
|
What Clients Love: A Field Guide to Growing Your Business
Author: Harry Beckwith
Manufacturer: Business Plus
ListPrice: $21.95
Offer: $14.93
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
|
Decision Traps: The Ten Barriers to Decision-Making and How to Overcome Them
Author: Edward Russo
Manufacturer: Fireside
ListPrice: $14.00
|
managing for results
Author: Peter F. Drucker
Manufacturer: Collins Business
ListPrice: $16.95
Offer: $12.38
|
Marketing High Technology
Author: William H. Davidow
Manufacturer: Free Press
ListPrice: $35.00
Offer: $29.75
|
Ted Levitt on Marketing
Author: Ted Levitt
Manufacturer: Harvard Business School Press
ListPrice: $24.95
Offer: $16.47
|
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
ListPrice: $14.95
|
Product Marketing for Technology Companies
Author: Mark Butje
Manufacturer: Butterworth-Heinemann
ListPrice: $45.95
Offer: $33.82
|
Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
ListPrice: $27.95
|
Relationship Marketing: Successful Strategies For The Age Of The Customer
Author: Regis Mckenna
Manufacturer: Basic Books
ListPrice: $18.00
Offer: $17.64
|
The NASCAR Way: The Business That Drives the Sport
Author: Robert G. Hagstrom
Manufacturer: Wiley
ListPrice: $24.94
Offer: $24.94
Similar Products (5+)
|
Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)
Author: Eric Viardot
Manufacturer: Artech House Publishers
ListPrice: $85.00
Offer: $68.00
Similar Products (5+)
|
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Author: Michael Wolf
Manufacturer: Three Rivers Press
ListPrice: $19.00
Offer: $17.10
Similar Products (5+)
|
Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library)
Author: Eric Viardot
Manufacturer: Artech House Publishers
ListPrice: $100.00
Offer: $100.00
Similar Products (5+)
|
Marketing Myopia
Author: Theodore Levitt
Manufacturer: Harvard Business School Press
ListPrice: $6.00
Offer: $6.00
Similar Products (5+)
|
What`s Your Point?
Author: Bob Boylan
Manufacturer: Warner Books
ListPrice: $15.99
Similar Products (3)
|
Thinking About Management
Author: Mortimer Levitt
Manufacturer: Free Press
ListPrice: $11.75
Offer: $11.75
Similar Products (2)
|
Thinking about Management
Author: Theodore Levitt
Manufacturer: Free Press
ListPrice: $22.95
|
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
Author: Clayton M. Christensen
Manufacturer: Harvard Business School Press
ListPrice: $35.00
Similar Products (5+)
|
Kotler on Marketing : How to Create, Win, and Dominate Markets
Author: Philip Kotler
ListPrice: $27.50
Similar Products (5+)
|
Struggles and Triumphs: Or, Forty Years` Recollections of P.T. Barnum (The Penguin American Library)
Author: P. T. Barnum
Manufacturer: Penguin Classics
ListPrice: $9.95
Similar Products (2)
|
